The Movie Air Bud - 1427 Words

The past half-century has been the age of electronic mass media (Sachs, 441), there were so many impressive and good movies in this period, like superhero series. But I do not want to talk about guys can fly or shoot spider web, this paper’s protagonist is a golden retriever, named â€Å"Air Bud†. The â€Å"Air Bud† is a series American and Canadian comedy film started in 1997. The film Air Bud continues to elicit mixed reactions amongst its audiences from across the globe with some sections of the audiences showering it with praises while others bear a different view. This study will seek to explore the various issues surrounding the movie including the various views as held by different audiences about the film, its characters and their†¦show more content†¦Then there is this dog that can perform various tricks. Most pet lovers, mostly the dog lovers are able to connect with the movie on seeing how the dog was mistreated by its prior owner. It’s also fascinating seeing how the dog is able to play such a huge role and articulate it. I find Air Bud the original movie from 1997 to be the most interesting to me. The movie starts with a drunkard crown Norm and his dog performing in a kid’s party. The party does not go as planned, and the two end up losing each other. Later, the dog meets Josh, a twelve- year - old boy whose dad has just died from a plane crash with his family relocating to a new place. The dog is named Buddy. Buddy and Josh are able to bond with each other. Seeing how close the two had gotten and how Buddy was helping Josh to cope, the mother warms up and lets Josh keep the dog. Josh was also having problems at school and was to join the basketball team. But we see later how he comes to join and gets to play with the dog. The dog has some unique abilities. We see buddy being able to shoot and make a score. The crowd falls in love with him as well. It is at this point where the initial owner Norm sees th e dog on television and decides to come and claim him back to be able to cash on his abilities (Monica). When Josh mother sees Norm with the documentation, she makes Josh give up the dog. Josh is unable to stay without it and decides to go back to rescue the dog, where he find him chained up.Show MoreRelatedRhetorical Analysis Of Air Bud 1671 Words   |  7 PagesThe first word is pathos, this is an emotional appeal used to persuade and convince audience by their emotional feelings. In this movie, this appeal has been used widely. When Josh loses his father, he is saddened and depressed to the extent that he assimilates himself during Basketball training sessions. The situation is worsened when the owner of the dog, Norm, repossesses it. Although the dog was rightfully Norm’s, the audience would be persuaded to side with Josh when he sneaks into Norm’s residenceRead MoreEssay On Eating1037 Words   |  5 PagesThe hour and a half ridged drive up has never felt so l ong. My dad anxiously cruised from lane to lane. Perspiration running through his hands, the air was also filled with nervousness from him, my mom, and my sister, Tayler, as I bared my pain. I try not to show too much. My stomach had taken over doing uncontrollable convulsions, no one knew what was going wrong. Pulling up to the covered sliding glass entrance door, I slipped out of the car. Walking slowly, I went to the front desk. The tall blondeRead MoreMy Thoughts On Butterfly Wings778 Words   |  4 Pagesdark and sharp edges of a nightmare. The scents of lingering memories are revisited, and I can taste the bitter sweetness of tomorrow’s adventures. The sound of sirens whistles through the air, warning me of a night terror ahead. I feel every blade of grass beneath me, feel the clouds I float on, feel the air that gives me breath. Even as I lie in bed, I am able to travel anywhere my mind chooses. Occasionally, I’ll visit a world similar ours. My house will take shape around me with a simulationRead MoreThe Cold, Silent House1071 Words   |  5 Pagesare, staying calm is only way to be useful in a critical situation. I was curled up on my favorite corner of the couch with Buddy, my dog, on the other end of it. Something kept my eyes on Buddy that night instead of the TV which had the classic movie of  ¨Home Alone ¨ on. My toes curled under my fuzzy purple socks and my arms wrapped around my cold, tired body.The house felt empty, since my mom went over to my neighbors for the evening, and my dad and three siblings were out to dinner. They all saidRead More Personal Narrative- Nearly Fatal Car Accident Essay1120 Words   |  5 Pagesmorning, and everyone in my family was sitting in the living room watching television. I wasnt quite sure what the day was. Everything was all too familiar. I figured it was Sunday, but I wasnt sure. The smell of pancakes and bacon floated through the air from the kitchen to where I was standing in the living room. I made my way past my sisters and my mom and sat down at the bar in the kitchen hoping my dad would serve me breakfast so that I would not have to get u p to get it. Good morning, I saidRead MoreCreative Writing: Losing Hope Essay526 Words   |  3 Pageswalking, side by side to Lincoln Elementary. But still, she is getting paid. Grace could be a bit more patient with a little weakling, like me. â€Å"Come on sis! It’s time to go to school, now!† She called again. I was about to add in the line from the movie, Alice in Wonderland, â€Å"We’re late! We’re late, for a very important date!† sung by the rabbit. But, something told me that it would not have such a great turn out for me, so, the wonderful reference was locked inside my brain to use for a differentRead MoreSEAL Research Paper1799 Words   |  8 Pagesever thought about joining the Navy SEALs? About 90% of people who try and join the SEALs drop out (â€Å"Three most Dangerous†). The SEALs need to pass a training before the actual SEAL training called Buds. Even if one makes it through the pre buds training, it is still unlikely one will make i t through Buds. The Navy SEALs is one of the hardest branches of the military to get into, but with very hard work, one could receive the honor of being a SEAL. The first monotonous part of being a SEAL is the sign-upRead MoreMustang Convertible Is No Different1320 Words   |  6 Pagesbeverage once in awhile is something that should be cherished. Candy wrappers will be thrown on the ground and many beverages will be spilled unsuspectingly. Sugar surrounds his taste buds because he will have no time to slow down for a sit down meal. The smoke of a candy flavored swisher rolls off his tongue and into the thin air surrounding him. Breaking the rules is fun. It should be. Having a chariot to outrun all of his issues will be something that will always be in the back of his mind. AgonyRead MoreWhere The Craic Is Mighty Essay784 Words   |  4 Pagesthrough customs, swooning over the Irish accents all around me, forcing myself to grab my bags off the carousel before I recorded all of it on my phone. I found my way to the exit doors and was welcomed with a warm and fresh wisp of air, smelling of green grass and fresh air. I continuously blinked my eyes thinking it was all a dream when a man came up and tried taking my bags. After screaming stranger danger he just laughingly stated he was a cab driver. With cheeks as red as tomatoes I apologized andRead MoreThe Super Bowl Of The National Football League1544 Words   |  7 Pagesand running a commercial during the Super Bowl does not guarantee the company will benefit from it’s ad. Empower MediaMarketing(EM2), one of the country’s largest media buyers, spent several years researching the question of when it makes sense to air an ad during the Super Bowl. Their study, which was released in 200 0, focused on how people watch commercials during the big game. It reported that people pay more attention to Super Bowl ads than regular television ads. However, the study also showed

bshs 455 week 4 lt outline treatment approaches Essay

Outline for Treatment Approaches team BSHS/455 September 14, 2014 Kim Chosie Outline for Treatment Approaches There are types of approaches to help an individual with recovering from drug and substance abuse. The approaches that are being looked at to help someone recover is Cognitive Behavioral Therapy (CBT), Motivational Enhancement Therapy (MET), Medication Management, Community Reinforcement Approach (CRA), and Community Reinforcement and Family Training Approach (CRAFT). Cognitive-Behavioral Therapy Cognitive behavioral; therapy (CBT) was developed as an aide to prevent relapse when treating addiction. CBT is based on the principle that the learning process is important in dealing with male adaptive behaviors like†¦show more content†¦MET is based on the principles of motivational interviewing. It draws self-motivational statements early on in early discussion and plan for change is built on that. This approach engages the addict in building the plan. Based on their own motivations as oppose to societal. People who cannot follow like 12 –steps may benefit from this therapy. Enlightenment can only occur if an individual wants to learn and MET is centered on this insight. Using peoples own statements about desired better outcomes initial resistance is countered after this is achieved an introduction of behavioral techniques can be introduced to support and individual’s ability to fend for him/herself. MET is often used with other cognitive behavioral approac hes. MET could go a long way in offering insights for those effective by many mental illness. With this therapy one can heal from other associated problems like anxiety and depression for life style change (The Ranch, 2014). Medication Management Medication Management is when medical care is an option to help someone reduce the risk of drug abuse. It is usually a pharmacists or physicians that help with medication management by lowering the medications based on the side effects and how the person is with taking the medications. It is that the doctor will ask brief

Critical Response Essay Free Essays

In the article â€Å"Pandemic or Panic† (2010) by Brian Molloy and the article â€Å"Hindsight is easy† (2010) by Erica Grove, they both discuss the way WHO response to the outbreak of H1N1 influenza and they present different perspectives on how the money was spent on and how the resource was distributed. Molloy is neutral about the WHO’s response of H1N1 influenza outbreak, while Molloy is highly skeptical. First, Molloy argues that WHO send everyone into a panic about H1N1, but it is not the threat people imaged it to be. We will write a custom essay sample on Critical Response Essay or any similar topic only for you Order Now Grove, however, states that it is necessary for the WHO and the government to take  the threat of H1N1 seriously. Next, Molloy claims that British government spend a lot of money on vaccine which makes two major pharmaceutical companies earn billions from swine flu, and there is a conflict of interest between the government and drug manufactures. He believes that this money should be spent on a right situation like helping disable instead of treating flu. Grove also believes that there is a mismanagement of the distribution of vaccine. Discussion: Molloy claims that the WHO and the government spends massive expenditure on doses of vaccine, while the death rate  for H1N1 is far low than for ordinary influenza. He criticizes the reports of H1N1 cases are exaggerated which send people into a panic about H1N1. By contrast, Grove states that the WHO did not overreact to the crisis. Rather, she feels grateful that the authorities took the threat of a pandemic seriously. She also points out that everything is always better to overprepare than to underprepare. Molloy appears to have overlooked that the powerful of virus can be. In fact, there are a couple of factors like infectivity, severity and lethality which can all affect the strength of a virus. Transmission is also a key factor to determine how the virus spread and be identified. As Molloy mentions that the death rate for H1N1 is relatively low than for ordinary pandemic, it does not mean that H1N1 is a weak influenza. Perhaps the low death rate is due to early trace the source, infected people are well isolated from the rest of the community in order to control the spread of H1N1, or synthesis of a new vaccine by scientists in a short period of time. These could be one of the reasons of why the death rate for H1N1 is low. In this sense, Molloy fail to notice that. How to cite Critical Response Essay, Essays

Marketing And Management Products & Exclusive Offers

Question: Describe about the Marketing And Management for Products Exclusive Offers. Answer: Introduction In 1983 Malcom Rand and his wife began Ecostore in their home which was placed in an eco village in New Zealand. They started organic gardening on their personal property since many years down the line and used processes to release too many toxic chemicals through their produced product as well as cleaning and body care product. In this way Ecostore took birth. Spirit-They started their work to produce healthy product without any toxic or unnecessary chemicals and they also gave assurance that their product would be completely connected with mainstream brand. Experts started their work to develop the product with a philosophy of health first which is the main agenda of todays life. They also advised that if there was any doubt about the ingredient that was not hygienic as well as environment friendly, a substitute option will be found. Health First.Initially their special focus was on health conscious of royal customers. From many years customers appreciated that by using Ecostore product their different types of diseases such as allergies, asthma, and eczema have improved and they were feeling comfortable with it. For saving transportation expenditure the owner shifted his family to Auckland and set up the new business in Freemans bay. Rapidly Ecostore extended its range including different types of products like Body care, baby care and house hold cleaners etc. First Ecostore launched its new product in New Zealand around 2002 followed by Australia in 2004 and United states in 2009. Healthy scientific research and innovation explored Ecostore all over the world. Ecostore products have a wealth of scientific research and innovation behind them. Under Lead formulator and chemist Sir Ray Avery (2010 New Zealander of the year) each and every product have been developed after ensuring the safest health, environmental and standard are achieved (Cahan, 2003 ) Employees are proud of this company as their product is healthier, chemical free and looking to improve the way they are doing their performance (Ecostore, 2016) All Products offered by Ecostore:- 1. .Laundry, 2. Dish Washer 3. Hand Body Wash, 4. Skin Care , 5. Hair , 6. Baby 7. Ultra sensitive Products Sustainable consumption:- It basically relates to the purchasing of products which are efficiently produced. It further highlights the actions of consumption which is not always sustainable itself but at same time with respect to resources present in the nature .The consumption can be very less in case of sustainability. The basic factors of sustainability are discussed in rest of paragraphs:- Five ways of sustainability:- Sustainably sourced from Brazil To reduce carbon footprint NZ company provides new Carbone CaptureTM and in place of traditional plastic company introduced sugarcane plastic as the best option. Government banned the plantation in the area of 200km of Amazon Rainforest .Thus this area is concentrated with Ninety percent of sugarcane cultivation in Brazil. Sugarcane helps on upgraded pasture land and its waste product is used to generate electric power through ethanol production process. Generally crops depend on rain and organic fertilizers where as sugarcane production is a profitable code of conduct that gives assurance for a better quality of life to the farmers. (Floyd, Fowler, 2009) Using bee friendly sustainable pesticides Gardener might know about pesticides of neonicotinoids and its effect on bees but most of the common people are unknown about these pesticides. Pesticide neonicotinoids is prepared with similar chemicals to nicotin which causes colony collapse disorder and millions of bees death is worldwide For a long time these pesticides remain in the environment and in an unexpected way it effects bees through nectar, air and dust. The European food safety authority comments that unacceptable neonicotinoids is excessive dangerous for bees and is also harmful for human body further on April 29th 2010 European food safety authority forced to ban on neonicotinoids insecticides for two years. They continued further research to make potential link to collapse disorder with bee colony. Despite of all this neonicotinoids make up at least a quarter of the worlds insecticides and reliance on them continues to increase. Providing sustainable tips for family health Most of the people spend their 90% time indoors like at resident, at school, at the office where indoor population is 2 to 5 times higher than outdoor population. Since 20 years they have provided much useful information which people followed to maintain healthy environment at home. On the ecostore blog everything can be observed that how a healthy family maintains their house so efficiently where as a lower middle class family using most ordinary cleaning product is not environment friendly. So it is very important for each and every family to live more sustainably, protect their family from germs and create a healthy environment at home. ( ICAEW, 2011) Usage of sustainable chemicals Generally in today's time one gives priority to plant and mineral based ingredients that are formed by natural and or renewable resources. They are biodegradable and have the lowest hazard rating in terms of health and environmental safety. Here at Eco store the company focuses on customer's health thus it avoid using those chemicals which are harmful for human being. Usage of sustainable palm oil The company provides sustainable palm oil which is considered as a healthy and safe substitute for the petrochemicals but at same time its vegetation requires relatively less land for cultivation. Generally palm oil is prepared from the flesh and kernel of fruit from the palm tree. As being part of a diet it can be contain in larger number of products including cleaning product, detergent etc. Palm trees carry bunches of fruits and each fruit can weigh up to 50 kg and contain 50% oil. As a result they need less land than other oil producing crops.. MARKETING STRATEGY Currently sustainability is one major reforms emerging in the marketing strategy. Further this concept is representing an opportunity of growth in global market of $600B (LOHAS conscious consumers), which is further increasing at a rate of 30% p.a. The Strategic Approach In order to inculcate the population growth, increased completion and capitalization on the areas of significant growth Ecostore is working to inaugurate good things and re-launch the brand once again. It is also a member participant of NZTE. After introducing Design Program and 2011 re-launching brand among Australian customers; it made a good reputation in the market. Different other activities were also performed like transformation of product, accreditations investment it finally became one of the best company from green-wash brands. To overcome the barriers the Ecostore invested like undertaking the assignments which were competitive and further providing proof points for them which basically included facts related to products. These facts proved that the products of Ecostore are healthier and safer than are alternative leading brands (Green et al., 2011).. The brand reinvigoration was based on a three pronged approach: To reposition the company's position by concentrating on the main uniqueness related to health as their products are formulated in such a manner that they are very much safer for health of the people. Health is something which sets the company different from others and it is one of the best factors which can influence the public to buy the products (Helfat, Martin, 2014) Leveraging and restoring the products enriched the brand. Within the range in communication the company deals with excellence in products. Expertise and Experience This is the major factor where the company is in mainstream and eco science, investing significantly in RD so that people does not have to compromise with the quality and performance. All the products are tested individually and further they are proven to be best among other brand alternative (Metcalfe,2002) .Budget constraint To make a huge impact on humanly the company made a total expenditure budget of $80,000 to introduce a required challenging concept.. The Big Idea. They created a list of products which were made from nasty chemicals and further those chemicals were not used so that it can be used preach their customers about their quality factors. The Creative Execution Basically the execution related to creativity was related generosity of the brand. Due to this the company organized a mass campaign regarding personalization. This whole story was discussed in the media, social networking sites and other newspaper in a creative and innovative manner. Further Ecostore gave mothers a wonderful opportunity to create their August issue on iconic parenting magazine "Little Treasures" to broadcast their babies on cover page. This were some of the creative branding strategies of the company to attract the customers (Purdue University, 2016) Marketing Mix Strategy: Basically this strategy revolves around the activities of business and selling the right product at right location as well as in right time. Four P's of marketing are as follows -: (Jones, 2001) Product Promotion Price Place Product strategy: Ecostore produces various organic and eco friendly products in order to influence the customers. Apart from that the company's target is to capture the market by some of its proven research so that they can get the maximum profit.. Their main motive is not only to attract the upper class customers but also to provide best quality products for the other segments of people in Australia and New Zealand both..For this particular purpose the products were introduced in lower prices all over the countries. ( Beard, R. 2014) . Promotion strategy: Ecostore started working on different promotional strategies like promoting their products through web based promotion and further doing sampling promotion.. In this particular technique the company tries to maintain the database of the consumers interested in purchasing their products. Further in sampling promotional strategy they usually visit the parties, official gathering and functions etc in order to distribute some of the free samples of the newly launched product which will thereby create a positive information in minds of the people. (Carter Rogers, 2008) Pricing strategy: It's very important for the company to decide the price according to financial level of customer of a particular nation (Lislie, 2011)This will further enable the customers to buy the products in all the scenarios and environment; even at times of recession. Thus it is very crucial for the company to follow all the rules related to taxation policies of that particular nation and also implement the rules and regulation stated by the government. To increase their sales and stable their profitable condition company should apply the following steps :- The MRP price should be decided keeping in mind the middle class people. Further the packing and branding of the product shows that the company sales and promotes the products in a unique way. The product quality should not degrade at any cost.. Company is using various modern technologies to make their products unique as compared to the other brands. Place: It is one of the important factors which any company targets in order to market its product. This factor have a huge impact on the sale of the products and usually the final decision is taken after lot of research; to choose the the location as it have a major impact as discussed earlier.. After this company started selling its products in malls, hyper market, general shops, grocery stores and super markets where people mostly visit. As a result increasing sells, outstanding profit help Eco store to become one of the best company in the world (Lislie, 2011) STRENGTH The company basically focuses on the health and it always tries to maintain the same agenda while developing any new product.Customers are quite satisfied as their disease are being cure after using those products. Good search engine rankings drive free traffic. If the company has to maintain the same profit and market reputation it has continue giving its customer same quality and quantity in the same price. . WEAKNESS The product pricing is quite is quite higher due to use of hygienic components which are costlier than other products. Although the company is very good in providing better quality price due to which most of the customers are not able to purchase them in one go. OPPURCHUNITIES Usage of modern technologies for formulation of eco friendly products which are healthy and hygienic by all means for the customers and this process could also increase conversions. They can also advertise their product in newly launched social networking apps like instagram. Further organic and eco friendly product is also the latest trend. Threat Several competitors are currently undercutting the prices in order to sale their products. Thus it is the need of an hour for Eco store to maintain the same quality .Website is difficult to use on a mobile device even though mobile traffic is increasing A strong dollar could drive down international sales Conclusion Recommendations:- Consumers are considered the backbone of any random business and the main concern of every company is that the product developed at their end will be meeting the requirements of customer or not. Generally a whole process chain is followed for this accomplishment .Whenever any company manufactures its product then it should always try to keep in mind the demands of the customers apart from that Ecostore is a company which abide by its promise of providing high quality products. The company is very particular about the health of the people and considers it a key objective to market its products. The company since its establishment has focused on the health related factors which commonly attracted its customers as in today's time everybody is concerned of his or her health issue. The health issue is also helping it further to keep its reputation in the entire market as well as compete with its competitors. From past few years emotional branding is one of best branding techniques and is laying a huge impact on the customers itself. Brand emotion is playing an important role to attract the customers and further it helps in creating a deep positive impression in consumers mind. The report focuses on the marketing strategy of Ecostore and discusses various strategies which led the company achieve its reputation in the market. A through research is been conducted on the products and services delivered by the company .The company promises to deliver sustainable product which would prevent the customers from any side effect of nasty chemicals. References:- Ecostore, 2016.Fornighty healthy living tips safer productsexclusive offers [Online] Available at: https://www.ecostore.co.nz/products/all [Accessed 15 October 2016] Cahan, J., 2003. Mini-lecture on writing a critique- effective acade. [Online] Available at: https://www.personal.psu.edu/faculty/b/j/bjj6/ENGL015-2001Critique.html [Accessed 15 October 2016]. Floyd, J. Fowler, J., 2009. Survey Research Methods. 4th ed. Nashville: SAGE. Green, R.R. et al., 2011. Management matters in New Zealand: How does manufacturing measure up? Wellington.: Ministry of Economic Development Ministry of Economic Development. 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Gaggl, R. 2005, Process-based strategic planning, Springer Science Business Media. Beard, R. 2014, 'Why Customer Satisfaction Is Important', Business journal. Mind Tools 2016, Porters Value Chain-Understanding How Value is created Within Organizations, viewed 27 May 2016, https://www.mindtools.com/pages/article/newSTR_66.htm